Your advertising rockstars in LDL Marketing helped Dunlopillo launch the Talasilver Wave mattress with a tea party in Aruga by Rockwell. We put a fun spin to it with the event title "Come to bed with me" and produced collaterals inspired by London as the brand originated from England.
We designed a butler and chambermaid that was used as elements in all the printed collaterals, digital assets and styling of the event. The Dunlopillo staff that were assigned to explain the benefits of the mattress were dressed as butlers and a model was hired to dress up as a chambermaid to complete the look and feel of the event.
The agency also tapped neurologist and sleep expert, Dr. Rosalina Picar where guests learned some tips on how to get quality sleep.
The Talasilver Wave is produced using a revolutionary latex technology that involves electromagnetic waves to vulcanize latex from the inside out. This advanced technology sets Talasilver Wave apart from the current mattresses in the market. To highlight the mattress, it was used as the main element in the "photo booth" as guests had fun testing the bed while having their photos taken by a professional photographer.
Luxe Warehouse Sale
As a follow though of the event, LDL Marketing worked on a partnership with prestigious serviced apartments, Aruga by Rockwell, as a venue for Dunlopillo's warehouse sale. Clients were treated to up to 80% off on select mattresses including an introductory rate for the new mattress.