Free Range Chicken. Grown organically in a stress-free environment with no hormones, additives, or steroids used, Pollo Primero gives you the distinct taste of native chicken and the tender goodness of Bounty Fresh.
Come up with an event that highlights Bounty Fresh’s free range chicken products that is related to fashion
The LDL Solution
Invite influential moms and foodies to a seminar on entertaining the eco-ethical way and tie-up the seminar to Bounty Fresh Free Range Chicken. Partner with R2R by Aranaz to produce fashionable picnic baskets that will be given to out during the event.
An increase in brand awareness with a P1M worth of PR.