The Challenge
Develop a logo that incorporates the different activities involving the foundation 
Come up with a tagline aligned with LBC Express’ “We like to move it”

The LDL Solution
A pinwheel as a symbol that can also be viewed as an open balikbayan box “Move it forward” as a tagline which is aligned with that of the mother company and a play on “pay it forward”

LBC FOUNDATION BRAND DEVELOPMENT